AUDIENCE AND DISTRIBUTION While the documentary will target fans of music, music history, and San Francisco's heritage, it will resound with a much larger viewership as this is a story of a community finding a way to build a future out of a legacy from the past. Content will be carefully balanced as to offer a casual, universal appeal. No subject matter will be detailed to the exclusion of a general audience. Distribution possibilities include: Broadcast Television --The producer's first choice for broadcast will be PBS. Programs such as The American Experience would be an ideal outlet for presentation, as this documentary is a story about an American community's struggle and triumph. This program would also be a strong choice for a pledge drive broadcast, as it will support not only the primary mission of public television, but will also inspire the viewer's sense of community. Local stations will likely broadcast at least portions of the Organ Pavilion dedication concert. This documentary could serve as a nice lead-in piece. Cable Television --Alternatively, channels such as The Discovery Channel, The History Channel, The Learning Channel, A&E Television and Bravo are all likely cable possibilities, as this story is historical, biographical, scientific and educational. Non-Theatrical --A shorter version of Behind The Velvet Curtain will be shown at the beginning of the Organ Pavilion dedication concert, providing the audience with a detailed background and history about this great instrument. A large projection screen has been planned for the Organ Pavilion for showing silent movies. This screen would be ideal for debuting Behind The Velvet Curtain. The citizens attending this rededication concert will appreciate a historical perspective on the instrument. This rededication event will be important for the producers, as this free public event will provide direct audience feedback. It will also provide publicity for the documentary. Behind The Velvet Curtain could also play in a kiosk at the Organ Pavilion. Along with historical photographs and facts, visitors and tourists could learn more about the Exposition Organ. Schools, universities and educational cable stations will find this documentary a powerful piece that serves multiple disciplines. Organizations such as the National Educational Media Network Market would be one example of an outlet where the documentary could be introduced to audiences and educational distributors, as well as the UC Extension Center for Media and Independent Learning, who distribute materials to Colleges and Universities. Film Festivals --the producer's goal of reaching as large of an audience as possible could be aided through film festivals such as the Mill Valley Film Festival, the Film Arts Foundation Festival, the ResFest Digital Film Festival and the Telluride Film Festival. Also, international festivals such as Film+Arc.Graz Festival in Austria which seeks projects that "creatively and innovatively deal with architecture, urbanity and space," the Flanders International Film Festival in Belgium which seeks documentaries that deal with musical subjects and New York's "Doc Fest." In addition, awards festivals such as the San Francisco Golden Gate Awards, the Cine Golden Eagle Awards, the IDA Awards Competition, and the Apple Award Competition will provide an opportunity for the producers to further establish relationships with distributors.